Reptify Media

Journal

Findings on how businesses get found, get chosen and grow. One piece a month.

Your AI agent is not the system An AI receptionist looks like one voice answering a phone. Fifteen other decisions sit around it — intent, authority, ownership, what happens when the calendar is down. Read more How AI decides which local business to recommend The answer is assembled, not looked up — and what it is assembled from is mostly not your website. Why a thin record loses to a thick one, and why disagreement is worse than silence. Read more What a small winery can actually do with AI Napa’s most automated winery engineered its own fermentation system. Most estates cannot, and need not — this is the part that costs little and pays back on the next enquiry. Read more
You cannot automate a process you have not written down Automation runs a broken process faster. The one-page mapping exercise that has to come first. Read more Vibe coding, and the four rungs above it Coined for weekend throwaways, now used for production. Four questions that reveal how yours was built. Read more Why your business is missing from AI answers Seven causes, in the order they actually occur, each with the check that confirms it. The first three are structural. Read more What ChatGPT and Perplexity can actually see about your business A ten-minute audit you can run yourself, with the exact questions and how to read the answers. Read more The business record AI reads, and why it has to match everywhere When two sources disagree, a model does not average them. It picks one, or it drops you. Read more Schema markup for local service businesses, in plain English What it is, which types you actually need, and code you can copy and adapt today. Read more What a website has to do now that it didn't have to do in 2019 Two audiences now: the person reading it, and the machine describing it to someone who never arrives. Read more
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