Where we work

We go and look first.

We work in person across the San Francisco Bay Area, Silicon Valley and the Napa Valley. A town already knows how to get a business in front of somebody walking past — signs, boards, windows, arrows. Our job is translating that to the web, and before we write about anywhere we do a photo walk: an hour on the pavement with a camera, because what a street does well is easier to show than to argue.

Places

Photo walk · 29 Aug 2026 Napa Hours in chalk, an offer in plastic letters, an arrow pointing three blocks. Six ways Napa catches a passer-by — and what it takes to say the same thing online. Read more Photo walk · 29 Aug 2026 Walnut Creek A storefront, a window, a chalk hours board and an arrow pointing downtown. Walnut Creek knows how to be seen — the question is what happens after someone notices. Read more

Walnut Creek is next, and the rest of the Bay Area and Silicon Valley follow it. Each one gets its own photo walk before it gets written, so they arrive one at a time rather than as a set of pages with the town name swapped out.

If you trade somewhere we have not reached yet, that changes nothing about the audit — we work across the whole area, and the list comes back within 24 to 72 hours wherever you are.

Wherever you trade

Find out what it is costing.

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